The #PowerUp Challenge was launched by the 1851 Trust in partnership with Goodwall, Emirates GBR SailGP Team, and Low Carbon, used the inspirational backdrop of elite sport to engage young people globally with climate action and green STEM careers.

The challenge spotlighted the Emirates GBR SailGP Team’s off-grid renewable energy system as a case study, demonstrating real-world innovation in sport and sustainability.

The programme used athlete-led videos, interactive challenges, and gamified content on Goodwall to inspire and inform. The digital-first approach, launched with teaser content on Earth Day, was backed by targeted social media and email marketing to youth and educators worldwide.

4.7M+

Reached across Goodwall’s platform

239

Qualified Participants

IMPACT HIGHLIGHTS

Massive Reach & Trusted Platform
Goodwall connects with over 3 million members and has already reached 90 million+ young people globally, making it one of the most powerful platforms to engage Gen Z Aat scale.

Purpose-Driven Engagement
Gen Z is purpose-driven. Goodwall succeeds because it doesn’t just market to young people – it delivers meaningful, gamified challenges and authentic experiences that resonate.

95% 

Increase in teacher registrations on stemcrew.org

249,822

Engaged with the Challenge

SPORT AS INSPIRATION

By turning athlete stories and sporting achievements into micro-learning and career discovery content, the 1851 Trust leverages sport as a trusted and aspirational way to inspire youth into STEM, climate, and future skills pathways

REAL SKILLS AND PATHWAYS 

Challenges aren’t just inspirational – they guide young people to build transferable skills, access further learning, and even connect to mentorship, internships, and green careers

PROVEN IMPACT WITH 1851 TRUST
Through the #PowerUp Challenge, Goodwall and the 1851 Trust reached 4.7M youth, engaged 250K+, and drove a 95% increase in teacher sign-ups to STEMCrew – showing how this model delivers measurable education and career impact.